About
Meet the Team that replaces fossil plastics.
Founded in Rotterdam. Backed by science. Building at the intersection of biology and industrial design.
Our story
It started with a straw.
Jason designed the original Plastilose straw at BlueCity's Circular Ideation Lab during his master's at TU Delft. Joram joined to turn it into a company.
When they looked at where single-use plastic does the most damage, the answer was clear: healthcare. 300,000 cups per hospital per year, all incinerated, no alternative.
That became the mission.
What we do and where we are going.
Mission
We replace fossil single-use plastics with bio-manufactured materials that perform identically and decompose naturally.
Vision
A European biofabrication network replacing fossil disposables at industrial scale.
Bio-manufactured materials for the disposable economy.
Four engineers. One mission.
We argue, we disagree, we push each other, because we trust each other enough to be honest. That is what it takes if we are going to change this material industry.
Joram Boumans
Founder & CEO
- Business & fundraising
- Industrial product design
- Brand & growth
- Education
- MSc Integrated Product Design, TU Delft
- Experience
- 10+ years building digital products and brands through his agency tridim
- Notable
- 3rd place GSEA Dutch Student Entrepreneur finals.
Jason Smit
Founder & CTO
- Biodesign & material engineering
- Product development
- Hospital workflow integration
- Education
- MSc Integrated Product Design, TU Delft
- Experience
- Designed the original Plastilose straw at the BlueCity Circular Ideation Lab. Worked in hospital with direct access to relevant environment.
- Notable
- Directly embedded in hospital operations, bridging product design and clinical workflows.
Pim Jansen
COO
- Operations & project delivery
- Process optimization
- Infrastructure scaling
- Education
- MSc Embedded Systems, TU Delft. MSc Business Administration, Erasmus University Rotterdam.
- Experience
- Project coordinator at Stedin, managing energy infrastructure rollouts across the Netherlands.
- Notable
- Dual master's combining deep technical understanding with business operations.
Ellen Shute
Microbiologist
- Microbiology & fermentation
- Bioinformatics & data analysis
- Bio engineering
- Education
- MSc Molecular Techniques in Life Science, KTH Stockholm & SciLifeLab. BSc Utrecht University, Summa Cum Laude.
- Experience
- Bioinformatician at Utrecht University. Research intern at SciLifeLab Stockholm.
- Notable
- Published in Trends in Genetics. iGEM Stockholm project lead, gold medal.
From lab to factory.
Founded. R&D validation.
Pre-seed closed. First hospital partner signed.
Patent filed. Pilot production 10,000 units/week. Seed round.
Semi-automated production line. 100K units/week.
Industrial scale. 1M+ units/week. Price parity with plastic.
Founded. R&D validation.
Pre-seed closed. First hospital partner signed.
Patent filed. Pilot production 10,000 units/week. Seed round.
Semi-automated production line. 100K units/week.
Industrial scale. 1M+ units/week. Price parity with plastic.
Long-term vision: a European biofabrication network replacing fossil disposables at industrial scale.
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